We started with the question: How can we help people depend on their smartphones less?

Smartphones have taken over pretty much everything—alarm clocks and our quality of sleep included. This might not seem like such a cause for… alarm, but between blue light, endless scrolling, and more, your smartphone is ruining your sleep.

Getting good sleep is one of the most important things we can do to increase our overall wellness—bad sleep is closely tied to diabetes, depression, anxiety, chronic pain, stroke, obesity, hypertension, heart disease, cancer, and Alzheimer’s disease. 1 out of 2 people in the developed world will not get the sleep they need this week, and this massive global sleep deficit results in lost wealth, lost health, and lost lives.

All that said, it felt clear to us that the spot where Loftie could improve the most lives was on the nightstand. Now, with a little help from you, we’re out to retake slumberland. One good night's sleep at a time.